Entrepreneurial Self-Efficacy (Planning)

Entrepreneurial Self-Efficacy

Planning

Instructions

Indicate how much confidence you have right now, in your ability to perform the following activities. Do not consider any future assistance or information you will or may receive. Only consider your ability, right now, to perform the following activities.

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How much confidence do you have in your ability to:

Estimate customer demand for a new product or service.*

Determine a competitive price for a new product or service*

Estimate the amount of start-up funds and working capital necessary to start my business.*

Design an effective marketing/advertising campaign for a new product or service.*

References:

McGee J, Peterson M, Mueller S, Sequeira J. .Entrepreneurial Self-Efficacy: Refining the Measure. Entrepreneurship Theory and Practice. July 1, 2009:965-988.

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