Entrepreneurial Self-Efficacy

Introduction

Explore the following dimensions of entrepreneurial self-efficacy. Each dimension is explained below:

Searching dimension of ESE includes the ability to identify and develop a unique idea.
Planning dimension includes the ability to determine the demand for the product and plan successful business operations.
Marshaling involves gathering human resources and inspiring and support for the business idea.
Implementing dimension includes financial implementation.

(McGee, 2009)

Instructions:

Indicate how much confidence you have right now, in your ability to perform the following activities. Do not consider any future assistance or information you will or may receive. Only consider your ability, right now, to perform the following activities.

Searching

Planning

Marshaling

Implementing

How much confidence do you have in your ability to:
Brainstorm (come up with) a new idea for a product or service.*
Not Strongly Confident Not Confident Neutral Confident Strongly Confident

How much confidence do you have in your ability to:
Identify the need for a new product or service.*
Not Strongly Confident Not Confident Neutral Confident Strongly Confident

How much confidence do you have in your ability to:
Design a product or service that will satisfy customer needs and wants.*
Not Strongly Confident Not Confident Neutral Confident Strongly Confident

How much confidence do you have in your ability to:

Estimate customer demand for a new product or service.*

Determine a competitive price for a new product or service*

Estimate the amount of start-up funds and working capital necessary to start my business.*

Design an effective marketing/advertising campaign for a new product or service.*

How much confidence do you have in your ability to:

Get others to identify with and believe in my vision and plans for a new business?*

Network—i.e., make contact with and exchange information with others?*

Clearly and concisely explain verbally/in writing my business idea in everyday terms?*

How much confidence do you have in your ability to:

Organize and maintain the financial records of my business*

Manage the financial assets of my business*

References:

McGee J, Peterson M, Mueller S, Sequeira J. .Entrepreneurial Self-Efficacy: Refining the Measure. Entrepreneurship Theory and Practice. July 1, 2009:965-988.

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